Use of organic food items for the medicinal purposes has been a part of human lifestyle since the inception of humanity. Almost all of the synthetic products that we are now used to are mostly a result of finding ways to increase profits. This is not to deny the fact that some are a result of ethical scientific researches that were done in order to benefit the human race. But since the start of synthetics, we have only drifted farther and farther from the natural products. We are about to complete a cycle, realizing and coming back to the use of natural products. A simple example of this can be the use of jaggery. Decades before today, jaggery was a common and only sweetener, then came sugar, which was more attractive and advertising made it the only sweetener, replacing the jaggery. Then we realized, Sugar is a bunch of blank calories, and is a cause of many diseases, as a result, the popularity of jaggery increased again. It took us decades before realizing that the less processed product is always better than a heavily processed product, keeping the exceptions apart. Rise of organic products This generation of consumers is more educated and aware, it would prefer to spend on healthy consumption rather than expensive treatments. They are well aware of the adverse effects of fertilizers and chemicals used on food products. Moreover, even the pests and insects evolve too, and to battle these evolved pests, stronger fertilizers and chemicals are being employed. All of these chemicals are a slow poison for humanity and the planet. The other factor is the social media. Time and again there are videos that go viral, which show the manufacturing of chemically produced items. Then there are social media influencers, who encourage the use of healthy organic products. These influencers can be celebrities, or a fitness instructor, or fitness blogs. This has also helped to increase the reach of the organic sector. Benefits of plant extracts in skin care and the demands of an organic consumer Nowadays, consumers have an increasing interest in natural products, namely in the case of cosmetic products. Several works refer to the advantages of plant extracts, such as antioxidant capacity, tyrosinase inhibition and antimicrobial activity, which can be beneficial for attenuation and prevention of various skin conditions. The organic bathing bar consumer is also concerned about the environment and the sustainability. The consumers now are focusing more on functionality rather than appearance. They have certain characteristics such as:
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